MAX Campaign : Adobe Lightroom

Performance Media

  • ‍Lead the creative campaign promoting Lightroom's new AI features at the MAX conference. Required close partnership with cross-functional teams to craft strategic and engaging feature stories that maximized feature and product excitement, awareness to existing and new audiences.

    Metrics: The MAX Lightroom campaign was a international success that drove a 35% increase in feature adoption across mobile and awareness and a 5% lift in ROI.

  • Pinterest

    Meta

    GumGum

    YouTube

    TikTok

    Snapchat

    • Including ad buys with-in the NYT Food section for broader audience reach.

A sequence of screenshots demonstrating the features of Adobe Lightroom's Quick Actions, including introducing new Quick Actions, editing photos with retouch and pop effects, showcasing the interface and how photos are enhanced with brightness, color, and effects, ending with a promotional screen for Adobe Lightroom with a 'Learn more' button.

Letting the influencer…influence.

The strategy was to capture the creative audience attention with a concept that was relatable to them. The influencer. This campaign was bold which drew audiences in instantly.

A collage of seven images showing a woman in a pink top and green patterned skirt, walking on a city sidewalk with a dog, taking selfies, and standing against a street mural, with colorful stickers and annotations added.
  • A woman and her dog standing against a colorful, graffiti wall. The woman is dressed in bright, multicolored clothing with sunglasses, and the dog is sitting beside her. The image appears to be a social media post Canva, with a caption discussing Adobe Lightroom's feature, 'Generative Remove.' The post includes likes, comments, and a ‘Learn more’ button.

    Meta: Background Removal

  • A woman standing next to a black and white dog in front of a colorful mural wall. The wall has a blue background with yellow geometric shapes and pink graffiti-style writing. The woman is wearing a multicolored sleeveless top, a pink plaid skirt, yellow shoes, and striped socks. She is also wearing sunglasses and holding a black bag. The mural features the text 'Poof, it's gone.' with the Adobe Lightroom logo and the word 'Sponsored' at the top.

  • Instagram post showing a woman taking a selfie outdoors with a building and sky in the background. The post features Adobe Lightroom's Quick Actions for Sky, Retouch, and Pop, and includes a caption about new quick actions in Lightroom.

    Features: Quick Action

  • An advertisement for Lightroom showing a side-by-side comparison of a photo with editing options. The text reads: "Adobe Lightroom. Your style on speed dial." Various editing features such as "Quick Actions," "Sky," "Retouch," and "Pop" are displayed on the image.

  • An advertisement for Adobe Lightroom features a woman in colorful clothes posing outdoors, with a smartphone screen displaying her image. The background includes bright yellow and gray color blocks, with text highlighting quick editing actions like 'Sky,' 'Retouch,' and 'Pop.' The ad emphasizes easy photo editing with new Lightroom Quick Actions.

    Hero Feature

  • Advertisement for Adobe Lightroom showing a woman posing on a city bridge with a smartphone camera overlay, highlighting features like quick actions, sky, retouch, and pop filters.

A woman wearing sunglasses, a colorful patchwork top, and a pink plaid skirt poses with a large black and white dog against a vibrant blue and yellow mural wall.
Three promotional images for Adobe Lightroom showing features like quick actions, object removal, sky replacement, retouching, and photo pop. The images feature a woman in colorful clothing, a woman with a dog, and a woman taking a selfie with a city
Young woman smiling and taking a selfie outdoors between tall buildings on a partly cloudy day.
A woman smiling outdoors during the day, applying photo editing on her phone via Adobe Lightroom app, with a cityscape and blue sky in the background, demonstrating features like quick actions, sky retouching, teeth enhancement, and pop effects.