Adobe Lightroom : MAX Campaign

Campaign Imagery

Performance Media

Additional Media

  • I was directly responsible for the art direction across multiple media streams to promote Lightroom’s new AI features.

    This campaign generated much buzz and feature awareness during the MAX event time frame and continues to run on multiple platforms as a result of it’s success.

    Metrics: The MAX Lightroom campaign was a huge success that drove a 35% increase in feature trials and 20% new user downloads across mobile and a 5% lift in ROI.

  • On-Set creative direction

    Developed strategy document 

    Developed shot list

    Managed, directed social influencer 

    Creative direction: agency partners + producers

    Managed deliverables and in-house designers

    Partnered with copywriters

    Image retouching

A young woman smiling and posing with her hands near her shoulders against a colorful yellow and gray geometric wall. She is wearing a sleeveless multicolored sweater vest, patterned purple plaid shorts, and has a heart-shaped black purse with colorf
A woman with dark hair and glasses posing with a poodle dog outside a building with large glass windows.
Woman taking a selfie wearing sunglasses, a pink corset-style top, layered jewelry including a heart necklace, earrings, and a bracelet, with tattoos on her arms, standing in front of a metallic surface with stickers and a cartoon sticker of a charac
A woman with dark hair, sunglasses, and pink lipstick taking a selfie outdoors. She is wearing a pink corset top and a green patterned skirt, adorned with jewelry. She is holding a phone with decorated nails and bracelets, standing in front of a meta
Woman with colorful, layered jewelry, neon green fuzzy top, and multicolored nail art, smiling with eyes closed and arms crossed in front of her chest, wearing a rainbow-colored jacket and beige shorts.
A woman taking a mirror selfie indoors, wearing a bright green fuzzy top, white shorts, and a multicolored long cardigan. She carries a yellow purse, and is accessorized with pink sunglasses, layered necklaces, and metallic pink shoes. The room has h
A woman dressed in a pink corset, green skirt, green sneakers, and sunglasses stands on a stoop with her black and white dog wearing a striped outfit. They are outside a building with brick and painted walls.
A woman taking a selfie with a large black and white dog sitting in front of her on a checkered beige carpet in a living room. The woman is kneeling on the carpet, holding a phone, wearing a pink strapless top, green patterned shorts, and green sneak
A woman wearing pink sunglasses, layered colorful necklaces, a neon green fuzzy top, and a multicolored jacket with feathered shoulders, standing indoors with large green leaves nearby.
A woman wearing yellow goggles, a multicolored sleeveless sweater, multiple rings, and a gold bracelet, taking a selfie in an urban outdoor setting with industrial pipes, a black fence, and black wall with white animal illustrations in the background
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