MAX Campaign : Adobe Lightroom

Woman wearing colorful clothing and yellow shoes posing on a city sidewalk between buildings.

Campaign Imagery

  • ‍Creative lead on Adobe MAX event, designed concepts and visual direction promoting the Adobe Lightroom’s new AI features.

    Metrics: The MAX Lightroom campaign was a international success that drove a 35% increase in feature adoption across mobile and awareness and a 5% lift in ROI.

  • On-Set creative direction

    Developed strategy document 

    Developed shot list

    Managed, directed social influencer 

    Creative direction: agency partners + producers

    Managed deliverables and in-house designers

    Partnered with copywriters

    Image retouching

A young woman smiling and posing with her hands near her shoulders against a colorful yellow and gray geometric wall. She is wearing a sleeveless multicolored sweater vest, patterned purple plaid shorts, and has a heart-shaped black purse with colorf
A woman with dark hair and glasses posing with a poodle dog outside a building with large glass windows.
Woman taking a selfie wearing sunglasses, a pink corset-style top, layered jewelry including a heart necklace, earrings, and a bracelet, with tattoos on her arms, standing in front of a metallic surface with stickers and a cartoon sticker of a charac
A woman with dark hair, sunglasses, and pink lipstick taking a selfie outdoors. She is wearing a pink corset top and a green patterned skirt, adorned with jewelry. She is holding a phone with decorated nails and bracelets, standing in front of a meta
Woman with colorful, layered jewelry, neon green fuzzy top, and multicolored nail art, smiling with eyes closed and arms crossed in front of her chest, wearing a rainbow-colored jacket and beige shorts.
A woman taking a mirror selfie indoors, wearing a bright green fuzzy top, white shorts, and a multicolored long cardigan. She carries a yellow purse, and is accessorized with pink sunglasses, layered necklaces, and metallic pink shoes. The room has h
A woman dressed in a pink corset, green skirt, green sneakers, and sunglasses stands on a stoop with her black and white dog wearing a striped outfit. They are outside a building with brick and painted walls.
A woman taking a selfie with a large black and white dog sitting in front of her on a checkered beige carpet in a living room. The woman is kneeling on the carpet, holding a phone, wearing a pink strapless top, green patterned shorts, and green sneak
A woman wearing pink sunglasses, layered colorful necklaces, a neon green fuzzy top, and a multicolored jacket with feathered shoulders, standing indoors with large green leaves nearby.
A woman wearing yellow goggles, a multicolored sleeveless sweater, multiple rings, and a gold bracelet, taking a selfie in an urban outdoor setting with industrial pipes, a black fence, and black wall with white animal illustrations in the background