Lightroom Campaign : Your Shot Your Story

A person photographing food on a park bench with a camera. A dog is sitting on the ground nearby, looking up at the food. Text overlay reads 'Capturing light in food photos' and 'Adobe Photoshop Lightroom.'

Performance Media

  • I partnered with our cross-functional teams to deliver platform specific concept or stories that resonated with Demand Gen and Retention audiences. Creative directed the campaign across two phases. Worked closely with writers and editors on optimization for A/B testing and then the performance team to track conversion. The intent was to broaden the reach of our consumer audience which we successfully executed.

  • Meta

    GUAC

    Gum Gum

    YouTube

    TikTok

    Snapchat

    Pinterest

    We Transfer

This is Alex Lau

Social First

Colorful macarons on a glass plate, decorated cookies on a gold tray, cake with white frosting and rainbow sprinkles, and a partially eaten cake on a plate.
Colorful layered cake on a blue plate with a fork, partially eaten.
Series of digital advertisements featuring a close-up image of a single round lemon cookie topped with white icing, against a yellow background. The ads include text overlay that reads 'Focus on food.' and promote Adobe Photoshop Lightroom for creating colorful food photos with easy edits, with buttons or branding for learning more or trying the software.

Meta / TikTok / GumGum / Pinterest / NYT Placement Partnership in Food Section

Plate with three chocolate birthday cake squares topped with colorful sprinkles on a green tablecloth decorated with confetti and next to a blue drinking glass.
A series of digital advertisement images showcasing a stack of pink cookies with an overlay of text that says "Make it bold" and "Adjust color anywhere" for Adobe Photoshop Lightroom. The images display mobile and desktop views with editing sliders for color tint adjustments.
A collage of four images showcasing food photography editing tools. The first image features a close-up of a lemon meringue pie with the text 'Focus on food.' The second displays pink stacked cookies with the text 'Adjust color anywhere' and a color adjustment slider. The third shows a person's hand editing a tray of chocolate and sprinkles cake slices with the text 'Edit amazing food photos. Anywhere.' The fourth depicts a hand holding a fork and serving colorful macarons in front of a table with birthday cookies and desserts, with the text 'Make any food photo a festive scene.'