I partnered with our cross-functional teams to deliver platform specific concept or stories that resonated with Demand Gen and Retention audiences. Creative directed the campaign across two phases. Worked closely with writers and editors on optimization for A/B testing and then the performance team to track conversion. The intent was to broaden the reach of our consumer audience which we successfully executed.

Meta

GUAC

Gum Gum

YouTube

TikTok

Snapchat

Pinterest

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