Lightroom Campaign : May Feature Release

Performance Media

  • Promoting Lightroom’s new feature releases with heavy ad spend across social media platforms, I collaborated with the performance team and PMMs (Product Marketing Managers) to design and launch platform-specific narratives for paid ads. These "thumb-stopping" ads successfully drove positive engagement and increased Lightroom app downloads.

  • Pinterest

    Meta

    GumGum

    YouTube

    TikTok

    Snapchat

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Performance Media Ad: Guac

Performance Media Ad: Guac

Performance Media Ad: SnapChat

Performance Media Ad: SnapChat

Performance Media Ad: Meta

Performance Media Ad: Meta

Performance Media Ad: SnapChat Carousel

Performance Media Ad: SnapChat Carousel

Marketing Across Social Platforms

Striking the balance between product objectives and narrative engagement is a challenge, but it is also where I find the most success. By prioritizing relatable storytelling, these social ads have achieved a proven track record of exceeding both creative and strategic goals with high ROI success metrics.

  • Pinterest (Static & Video)

  • Meta Blur Feature Static

  • Meta Remove Feature Static